The term Sweet Spot has become very popular in the on line business world, and for good reason. When you think of the word Sweet, you probably think of something that “attracts” or “draws to”. 
I think this is exactly what we all need in our businesses, something to attract people because it is so appealing and irresistible.
Have you found that Sweet Spot in your business yet? If not, I’ve got some ideas to help you.
- Decide who you want to attract
- Survey your “target group”
- Find out what they want
- Identify where they shop or hang out
- See what your “target group” is already spending $$$ on
- Narrow down related services or products your “target group” is spending $$$ on
- Take a critical look at your product or service
- Ask: is my product/service irresistible?
- If not, make it SWEET or Create a Sweet Spot
In order to have a successful Sweet Spot in your business, you must make your product or service so appealing that it will be almost impossible for your potential client to say no. More on that next time, but if you want people to spread the word about your business and service, use these tips to Make it Sweet.
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